What is Sellrn?
Sellrn helps merchants build a trusted retail or wholesale storefront with AI assistance and protected commerce workflows.
Updated 2026-06-21
overview
intro
platform
Sellrn helps you build and operate an online store through a visual builder, reviewable AI assistance, and protected commerce workflows for products, checkout, orders, and wholesale.
Who Sellrn is for
Sellrn is designed for:
- Retailers selling products directly to consumers — fashion, food, electronics, beauty, home goods, and more.
- Wholesalers and B2B businesses that need custom pricing, quote requests, and buyer approval workflows.
- Service businesses using a catalog or showcase to display offerings and collect enquiries without a traditional checkout.
- Hybrid businesses that sell both retail and wholesale from the same storefront.
What you can build with Sellrn
- A fully designed storefront with custom pages, sections, and brand styles — no code required.
- A product catalog with variants, categories, media, inventory, and supported product types.
- A complete checkout flow with Stripe payments, shipping rules, taxes, and discount codes.
- A B2B portal with wholesale applications, price lists, and request-for-quote (RFQ).
- AI-assisted pages and content that remain editable and reviewable.
- A beta mobile manifest for the separate Expo/React Native storefront path, with coverage reported before native use.
- Preview localization tools whose route and checkout coverage must be verified.
How Sellrn is structured
Every Sellrn store has three main surfaces:
- The Dashboard — where you manage products, orders, customers, settings, analytics, and AI features.
- The Page Builder — where you design storefront pages by dragging, dropping, and editing visual blocks called bricks.
- The Storefront — the live, public-facing website your customers see. It is hosted at
sellrn.com/s/your-store-slugby default, or on your own custom domain.
Business models
Sellrn supports five business models, which you choose during onboarding and can change at any time in Settings:
| Model | What it does |
|---|---|
| Online Store | Standard retail checkout with cart, Stripe payments, and order management. |
| Wholesale | B2B pricing, buyer applications, price lists, and RFQ flows. |
| Hybrid | Retail checkout for public visitors, wholesale pricing for approved buyers. |
| Catalog | Browse-only storefront with enquiry CTAs — no checkout or cart. |
| Showcase | Portfolio-style storefront for lead generation and brand presentation. |