What is Sellrn?

Sellrn helps merchants build a trusted retail or wholesale storefront with AI assistance and protected commerce workflows.

Updated 2026-06-21
overview
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platform

Sellrn helps you build and operate an online store through a visual builder, reviewable AI assistance, and protected commerce workflows for products, checkout, orders, and wholesale.

Who Sellrn is for

Sellrn is designed for:

  • Retailers selling products directly to consumers — fashion, food, electronics, beauty, home goods, and more.
  • Wholesalers and B2B businesses that need custom pricing, quote requests, and buyer approval workflows.
  • Service businesses using a catalog or showcase to display offerings and collect enquiries without a traditional checkout.
  • Hybrid businesses that sell both retail and wholesale from the same storefront.

What you can build with Sellrn

  • A fully designed storefront with custom pages, sections, and brand styles — no code required.
  • A product catalog with variants, categories, media, inventory, and supported product types.
  • A complete checkout flow with Stripe payments, shipping rules, taxes, and discount codes.
  • A B2B portal with wholesale applications, price lists, and request-for-quote (RFQ).
  • AI-assisted pages and content that remain editable and reviewable.
  • A beta mobile manifest for the separate Expo/React Native storefront path, with coverage reported before native use.
  • Preview localization tools whose route and checkout coverage must be verified.

How Sellrn is structured

Every Sellrn store has three main surfaces:

  1. The Dashboard — where you manage products, orders, customers, settings, analytics, and AI features.
  2. The Page Builder — where you design storefront pages by dragging, dropping, and editing visual blocks called bricks.
  3. The Storefront — the live, public-facing website your customers see. It is hosted at sellrn.com/s/your-store-slug by default, or on your own custom domain.

Business models

Sellrn supports five business models, which you choose during onboarding and can change at any time in Settings:

ModelWhat it does
Online StoreStandard retail checkout with cart, Stripe payments, and order management.
WholesaleB2B pricing, buyer applications, price lists, and RFQ flows.
HybridRetail checkout for public visitors, wholesale pricing for approved buyers.
CatalogBrowse-only storefront with enquiry CTAs — no checkout or cart.
ShowcasePortfolio-style storefront for lead generation and brand presentation.