Request for Quote (RFQ)
How to enable and manage the RFQ flow in Sellrn — letting B2B buyers request custom pricing on orders before committing to a purchase.
Updated 2026-06-21
RFQ
wholesale
B2B
quote
custom pricing
The Request for Quote (RFQ) feature lets B2B buyers build a cart and submit it for custom pricing, instead of checking out directly. You review the request, negotiate if needed, and send back a quote the buyer can accept and pay in one click.
When to use RFQ
RFQ is useful when:
- Order sizes vary enough that fixed price lists are not appropriate.
- You negotiate pricing per order (e.g. volume discounts for large quantities).
- Your products require specification confirmation before quoting (e.g. custom manufacturing).
- Payment terms vary by buyer (e.g. Net 30 for established accounts).
Enabling RFQ
- Go to Settings → Wholesale → RFQ.
- Toggle Enable RFQ on.
- Choose the RFQ trigger:
- Replace checkout — the cart button says "Request a quote" for all wholesale buyers. No direct checkout.
- Alongside checkout — buyers can either checkout directly (at their price list) or request a quote for a custom price.
- Click Save.
The buyer's RFQ flow
- The buyer adds products to their cart as normal.
- Instead of (or alongside) "Checkout", they see Request a quote.
- They can add a note to the request (e.g. "We need 500 units by end of month — can you do better than the listed price?").
- They submit the request. A confirmation email is sent to them, and you receive a notification.
Reviewing RFQs
All incoming quote requests appear in Dashboard → Wholesale → Quotes. Each request shows:
- Buyer name and company.
- Products and quantities requested.
- The buyer's current price list prices.
- The buyer's note (if any).
- Request date.
Creating a quote
- Open the RFQ and click Create quote.
- Adjust prices for individual line items if needed. The original price list price is shown as a reference — you can go above or below it.
- Set an expiry date for the quote (recommended: 7–14 days).
- Add a message to the buyer (optional) — shown in the quote email.
- Set payment terms: immediate payment, Net 30, Net 60, or deposit required.
- Click Send quote.
Buyer accepts the quote
The buyer receives a quote email with a link. They can review the quoted prices and:
- Accept and pay — converts the quote to an order and proceeds to checkout.
- Request changes — sends you a counter-request with their notes.
- Decline — closes the RFQ.
Quote statuses
| Status | Meaning |
|---|---|
| Pending | Received, not yet reviewed. |
| Quote sent | You've sent a priced quote, awaiting buyer response. |
| Accepted | Buyer accepted and checked out. |
| Expired | Quote expiry date passed without action. |
| Declined | Buyer declined. |