Request for Quote (RFQ)

How to enable and manage the RFQ flow in Sellrn — letting B2B buyers request custom pricing on orders before committing to a purchase.

Updated 2026-06-21
RFQ
wholesale
B2B
quote
custom pricing

The Request for Quote (RFQ) feature lets B2B buyers build a cart and submit it for custom pricing, instead of checking out directly. You review the request, negotiate if needed, and send back a quote the buyer can accept and pay in one click.

When to use RFQ

RFQ is useful when:

  • Order sizes vary enough that fixed price lists are not appropriate.
  • You negotiate pricing per order (e.g. volume discounts for large quantities).
  • Your products require specification confirmation before quoting (e.g. custom manufacturing).
  • Payment terms vary by buyer (e.g. Net 30 for established accounts).

Enabling RFQ

  1. Go to Settings → Wholesale → RFQ.
  2. Toggle Enable RFQ on.
  3. Choose the RFQ trigger:
    • Replace checkout — the cart button says "Request a quote" for all wholesale buyers. No direct checkout.
    • Alongside checkout — buyers can either checkout directly (at their price list) or request a quote for a custom price.
  4. Click Save.

The buyer's RFQ flow

  1. The buyer adds products to their cart as normal.
  2. Instead of (or alongside) "Checkout", they see Request a quote.
  3. They can add a note to the request (e.g. "We need 500 units by end of month — can you do better than the listed price?").
  4. They submit the request. A confirmation email is sent to them, and you receive a notification.

Reviewing RFQs

All incoming quote requests appear in Dashboard → Wholesale → Quotes. Each request shows:

  • Buyer name and company.
  • Products and quantities requested.
  • The buyer's current price list prices.
  • The buyer's note (if any).
  • Request date.

Creating a quote

  1. Open the RFQ and click Create quote.
  2. Adjust prices for individual line items if needed. The original price list price is shown as a reference — you can go above or below it.
  3. Set an expiry date for the quote (recommended: 7–14 days).
  4. Add a message to the buyer (optional) — shown in the quote email.
  5. Set payment terms: immediate payment, Net 30, Net 60, or deposit required.
  6. Click Send quote.

Buyer accepts the quote

The buyer receives a quote email with a link. They can review the quoted prices and:

  • Accept and pay — converts the quote to an order and proceeds to checkout.
  • Request changes — sends you a counter-request with their notes.
  • Decline — closes the RFQ.

Quote statuses

StatusMeaning
PendingReceived, not yet reviewed.
Quote sentYou've sent a priced quote, awaiting buyer response.
AcceptedBuyer accepted and checked out.
ExpiredQuote expiry date passed without action.
DeclinedBuyer declined.